You Have Two Seconds to Shine

You Have Two Seconds to Shine

Nailing your first impression

You have two seconds to catch and keep the attention of a potential customer. That’s faster than it took to read these first two sentences.

So, what do you do?

To increase the odds someone will stay on your website and become a paying customer, you have to make sure the first thing people see on the site tells them what they need to know.

When you realize your marketing isn't working as hard as you are

When you realize your marketing isn't working as hard as you are

You may have started to believe that marketing simply won't work for your audience. "Well...my business is unique and hard to explain!"

It's time to change your mind. At some point, you realize you *might* have unrealistic expectations about what should work, and how long it should take.

A new checklist isn't the answer.

The fancy software will only complicate and confuse you.

What you need is a total reboot of your mindset. There's a dramatic shift that gets back to the core about what communication is all about. 

5 Guidelines for Positioning Your Professional Service Firm

5 Guidelines for Positioning Your Professional Service Firm

Developing a focused and clear market position for your professional firm is a tricky subject. It's become somewhat of an obsession of mine after seeing multiple professional service teams struggle to get traction with their sales and marketing.

The results of a tight focus in your business are simply astounding. Some common side effects of a well-defined position include:

  • Better traction and ROI from your marketing.
  • Speeding up your sales cycle.
  • Unlocking the path to premium fees
  • Attracting your ideal clients.