by Team Lantern | Nov 9, 2021 | BrandScript
Using Your BrandScript to Find YourTarget Audience Your BrandScript can be an excellent tool to help you identify and definite your audience. You need to know your target audience to connect with them. If you’re too broad or not well-defined, you’re going to end up...
by Team Lantern | Nov 8, 2021 | BrandScript, StoryBrand Marketing
Here’s How To Use Your BrandScript StoryBrand BrandScript is vital to the life of your business. StoryBrand BrandScript allows you to connect with your customers on a new, personal level. A StoryBrand BrandScript is a seven-part framework from StoryBrand that...
by Team Lantern | Nov 2, 2021 | BrandScript
What is a BrandScript? At the core, the BrandScript is your story broken down. Think about it like a movie script. Every player has a part in a movie script, right? Each character knows their place, whether they’re heroes or villains. There’s a problem that must be...
by Team Lantern | Apr 12, 2021 | BrandScript, StoryBrand Marketing
StoryBrand marketing is all about clarity, which often translates to simplicity. But just because you’re making your message simple doesn’t mean it’s easy. The place where you begin to turn your brand into a clear, simple message is the BrandScript. It’s where folks...
