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Taglines vs. One-liners: Which Matters More for Your Business?

Taglines vs. One-liners: Which Matters More for Your Business?

by Team Lantern | Sep 16, 2022 | StoryBrand Marketing, Business Tips

Can you sum up your business’ primary purpose in just a few words? When your leads and customers think of your brand, does a phrase or slogan come to mind? Can you deliver your business’ power-packed, emotional, relatable message on the back of a business...
3 StoryBrand Website Pitfalls – And How to Avoid Them

3 StoryBrand Website Pitfalls – And How to Avoid Them

by Team Lantern | Jun 21, 2019 | Business Tips

Using the StoryBrand framework will make your website more clear, more attractive, and more effective. But just because StoryBrand is an elegant solution doesn’t mean it’s always easy to implement. As StoryBrand Certified Guides, we help clients put the framework to...

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