by Team Lantern | Oct 13, 2022 | StoryBrand Marketing
We’ve heard it said— whispered really— that email is dead. It’s the old way of doing things— fine for old fashioned businesses stuck in the stone age, but antiquated, ineffective, and a waste of your digital marketing efforts. But we’re here to tell...
by Team Lantern | Oct 5, 2022 | StoryBrand Marketing
This lead generation case study (and the instantly-actionable tips and strategies we’re about to share!) is based on Josh Brammer’s interview with Dr. J.J. Peterson, StoryBrand expert and host of the podcast Building a StoryBrand with Donald Miller. For...
by Team Lantern | Sep 27, 2022 | StoryBrand Marketing, Best Business Practices
Small Engine Warehouse is a great example of how building your own marketing habit, with the help of Lantern’s support and advisory services, generates consistently strong results. The Background Small Engine Warehouse is the largest retailer of replacement engines...
by Team Lantern | Sep 16, 2022 | StoryBrand Marketing, Business Tips
Can you sum up your business’ primary purpose in just a few words? When your leads and customers think of your brand, does a phrase or slogan come to mind? Can you deliver your business’ power-packed, emotional, relatable message on the back of a business...
by Team Lantern | Aug 26, 2022 | Best Business Practices, StoryBrand Marketing
When you’re looking for a new product or service, where do you start? Chances are, you do a quick Google search. Did you know Google ranks the results you see based on factors like your location, previous search history, and whether the business has a Google...
by Team Lantern | Aug 24, 2022 | StoryBrand Marketing
How to Leverage Your One-Liner Like a Growth-Minded B2B Your one-liner is a short, succinct statement that declares who your company is and why you exist. It’s not a long, drawn-out story with a pre-amble and conclusion… It’s a simple but powerful...
