What’s Your Mission?

Do you have a mission?


I don't mean a mission statement, or a values statement. I mean a 'make a dent in the universe'-style MISSION. A ridiculously big goal that gets you out of bed in the morning.


For Elon Musk, his life's mission is getting humanity to Mars. He's even gone so far as to say that he wants to die there!

He may be controversial as a leader, but few doubt his commitment to the idea.


As a leader or business owner, do you have a mission for your business? A big challenge you’ve chosen to take up and focus on with your team? If you do have a mission, does everyone on your team know it by heart?

I'm surprised by how many people I talk to who don't know what their company’s mission is, or if they even have one. Instead, they have an idea of what tactics or strategies they are chasing at the moment.

It’s amazing how many leaders don’t seem to know where their business is headed. People just hustle around doing work for customers... shuffling deadlines... working heads down... holding meetings about meetings! It’s sad that so many people are unsure about their collective destination over the next year or more.

Let’s fix that. Even if your company doesn't have a mission, you can have one for yourself.

You have the ability to choose your destination.

What's something you're extremely passionate about? An idea that gets you going and pushes you to do your best work?

Since I’m asking you about your mission, it’s only fair that I tell you mine.

My mission is to create jobs that people love by helping companies market better.

My logic goes like this:

Growing your sales and revenue means there’s more work to be done. More work means more jobs.

My focus is on helping you create better marketing so you bring in more sales and unlock the flexibility to hire great people in really specific roles.

I believe when you give someone a role that is really suited to their talents they can bring more passion to the job. When people are truly passionate about their job they will deliver better results, work harder and treat customers better. When they can’t wait to tell you how much they love what they do… That’s when you’ve created more than a job. You’ve provided a pathway to help them change their world.

So, what about you? What's your mission?

Have you found it yet?

Is there something you want your business to do? Something bigger you want your business to be?