by Team Lantern | Sep 16, 2022 | StoryBrand Marketing, Business Tips
Can you sum up your business’ primary purpose in just a few words? When your leads and customers think of your brand, does a phrase or slogan come to mind? Can you deliver your business’ power-packed, emotional, relatable message on the back of a business...
by Team Lantern | Aug 26, 2022 | Best Business Practices, StoryBrand Marketing
When you’re looking for a new product or service, where do you start? Chances are, you do a quick Google search. Did you know Google ranks the results you see based on factors like your location, previous search history, and whether the business has a Google...
by Team Lantern | Aug 24, 2022 | StoryBrand Marketing
How to Leverage Your One-Liner Like a Growth-Minded B2B Your one-liner is a short, succinct statement that declares who your company is and why you exist. It’s not a long, drawn-out story with a pre-amble and conclusion… It’s a simple but powerful...
by Team Lantern | Aug 6, 2022 | Website Improvement
When it comes to website creation, business-to-business service providers have a difficult job to do. You have a great service, a highly-trained team, and truly know how to address your customers’ pain points. But on your homepage, you only have a few hundreds...
by Team Lantern | Jun 9, 2022 | Best Business Practices
Bring your backyard to life. DeVries Design and Landscape is on a mission to create beautiful backyards where more people can spend time outdoors with friends and family. The company designs and builds custom outdoor spaces for families in central Indiana....
