Tell a better story.
With StoryBrand marketing tools that make people stop and listen
These 3 Email Automation Tools Will Accelerate Your Email Marketing
We've heard it said— whispered really— that email is dead. It's the old way of doing things— fine for old fashioned businesses stuck in the stone age, but antiquated, ineffective, and a waste of your digital marketing efforts. But we're here to tell you, that couldn't...
How to Create a StoryBrand-Style Lead Generator
This lead generation case study (and the instantly-actionable tips and strategies we're about to share!) is based on Josh Brammer's interview with Dr. J.J. Peterson, StoryBrand expert and host of the podcast Building a StoryBrand with Donald Miller. For more details,...
How We Helped Small Engine Warehouse Develop Their Own Marketing Habit
Small Engine Warehouse is a great example of how building your own marketing habit, with the help of Lantern’s support and advisory services, generates consistently strong results. The Background Small Engine Warehouse is the largest retailer of replacement engines...
Taglines vs. One-liners: Which Matters More for Your Business?
Can you sum up your business' primary purpose in just a few words? When your leads and customers think of your brand, does a phrase or slogan come to mind? Can you deliver your business' power-packed, emotional, relatable message on the back of a business card? If the...
4 Pro Tips for Optimizing Your Google My Business Profile
When you're looking for a new product or service, where do you start? Chances are, you do a quick Google search. Did you know Google ranks the results you see based on factors like your location, previous search history, and whether the business has a Google business...
How to Leverage Your One-Liner Like a Growth-Minded B2B
How to Leverage Your One-Liner Like a Growth-Minded B2BYour one-liner is a short, succinct statement that declares who your company is and why you exist. It's not a long, drawn-out story with a pre-amble and conclusion... It's a simple but powerful tool that...
How to Create a Successful B2B Marketing Website
When it comes to website creation, business-to-business service providers have a difficult job to do. You have a great service, a highly-trained team, and truly know how to address your customers' pain points. But on your homepage, you only have a few hundreds words,...
Using Your BrandScript
Using Your BrandScript to Find YourTarget AudienceYour BrandScript can be an excellent tool to help you identify and definite your audience. You need to know your target audience to connect with them. If you’re too broad or not well-defined, you’re going to end up...
4 StoryBrand BrandScript Mistakes We See Every Day
Here's How To Use Your BrandScriptStoryBrand BrandScript is vital to the life of your business. StoryBrand BrandScript allows you to connect with your customers on a new, personal level. A StoryBrand BrandScript is a seven-part framework from StoryBrand that helps you...
A Quick How To Guide on StoryBrand Marketing
You might be wondering, what exactly is StoryBrand marketing? We like to think it’s a better way to present your brand with a proven marketing strategy. As a Certified StoryBrand Guide, our approach is different compared to other marketing companies. Under the...
How to Improve Your Website Marketing
Having a great website is a critical part of your online reputation, and a well-done site will help you bring in more leads. The best websites have specific elements that are clear, user-friendly, and can ultimately generate the leads you want to get. Thankfully,...
StoryBrand Website Design Tips
4 StoryBrand Website Design Tips for Optimizing Your WebsiteEvery business wants a website that will promise a high conversion rate, but many fall short. Do you know why? We believe it’s because they don’t follow our StoryBrand website design style. A StoryBrand style...
What is a BrandScript?
What is a BrandScript?At the core, the BrandScript is your story broken down. Think about it like a movie script. Every player has a part in a movie script, right? Each character knows their place, whether they’re heroes or villains. There’s a problem that must be...
Best StoryBrand Website Template
The Best StoryBrand Website Template for Service ProvidersTrying to design the best website for your business or your clients can feel daunting because there are many moving parts. We’ve designed our StoryBrand website template to help you figure out what you need to...
Make Your Brand Stand Out (By Talking About Your Customers)
What’s the first thing people see when they land on your website?
Do they see paragraphs about your business or service and what you can do for them? Or statements that lay out the problem they’re dealing with?
It seems logical to immediately mention who you are and what you offer. But that’s not the best way to connect to your customers.
5 Tips to Better Position Your Professional Firm
There’s no two ways about it: developing a focused and clear market position for your professional firm is a challenge.
It’s become something of an obsession of mine after watching multiple firms I worked for over the last 15 years – including some I managed – as they struggled to get traction with their sales and marketing.
3 Places People Get Stuck on StoryBrand BrandScripts
StoryBrand marketing is all about clarity, which often translates to simplicity. But just because you’re making your message simple doesn’t mean it’s easy.
StoryBrand Website Example – Financial Services
We’re going to take a look at some website examples that have used StoryBrand to speak more clearly to their audience. Use these sites as guideposts on your journey to clarifying your message so that customers will listen!
Are You Really Customer-Centric?
We’ve talked about the power of communication that lies within marketing. We’ve discussed the need for placing your customers at the center of your messaging, of making them the hero and your company the guide.
But now it’s time for the big test: are you actually customer-centric?
It Starts with a Clear Message
Does your company have a clear message? Is it easy to understand?
Does it draw customers in?
Many clients come to us because their marketing isn’t working as well as it should. Their websites aren’t turning visitors into customers, and their emails are going unread.
They’ve seen how effective marketing can be, and they wonder why they’re left behind.
If you find yourself in that situation, if your marketing efforts aren’t getting results, the first place to start looking is your message.
It’s time to get fundamental.
Grow your business with clear communication.
StoryBrand marketing works because it’s simple and powerful. Give your customers a repeatable narrative and a clear path to do business with you.