Tell a better story.

With StoryBrand marketing tools that make people stop and listen

Using Your BrandScript

Using Your BrandScript

Using Your BrandScript to Find YourTarget AudienceYour BrandScript can be an excellent tool to help you identify and definite your audience. You need to know your target audience to connect with them. If you’re too broad or not well-defined, you’re going to end up...

read more
What is a BrandScript?

What is a BrandScript?

What is a BrandScript?At the core, the BrandScript is your story broken down. Think about it like a movie script. Every player has a part in a movie script, right? Each character knows their place, whether they’re heroes or villains. There’s a problem that must be...

read more
5 Tips to Better Position Your Professional Firm

5 Tips to Better Position Your Professional Firm

There’s no two ways about it: developing a focused and clear market position for your professional firm is a challenge.

It’s become something of an obsession of mine after watching multiple firms I worked for over the last 15 years – including some I managed – as they struggled to get traction with their sales and marketing.

read more
Are You Really Customer-Centric?

Are You Really Customer-Centric?

We’ve talked about the power of communication that lies within marketing. We’ve discussed the need for placing your customers at the center of your messaging, of making them the hero and your company the guide.

But now it’s time for the big test: are you actually customer-centric?

read more
It Starts with a Clear Message

It Starts with a Clear Message

Does your company have a clear message? Is it easy to understand?

Does it draw customers in?

Many clients come to us because their marketing isn’t working as well as it should. Their websites aren’t turning visitors into customers, and their emails are going unread.

They’ve seen how effective marketing can be, and they wonder why they’re left behind.

If you find yourself in that situation, if your marketing efforts aren’t getting results, the first place to start looking is your message.

It’s time to get fundamental.

read more

Grow your business with clear communication.

StoryBrand marketing works because it’s simple and powerful. Give your customers a repeatable narrative and a clear path to do business with you.