When it comes to marketing your services,
it’s hard to know where to start.
These tools will help you create a marketing strategy that cuts through the noise.
But first, wondering how your marketing stacks up?
Clarify and narrow your message
Use that message as a powerful sales tool
Map out a website that works as hard as you do
What’s got you stuck?
If you’re totally and completely lost when it comes to marketing, don’t panic! Start with the first resource and work your way down.
If you need an outside perspective along the way, drop us a line.
If someone asks me what my business
does, I freeze!
Time to clarify your brand message. When you’ve got a great elevator pitch, people can’t help but listen.
I don’t have a clear idea of who I’m targeting, so my marketing is broad.
Picking a target audience helps you focus your marketing budget where it really matters. That means better leads and less wasted time.
I’ve got a strong brand message, but I’m not sure what to do with it.
We’ve rounded up a list of the most effective places to post your brand message. Follow these tips to reach your ideal customer, grow your business, and align your team.
My website just doesn’t articulate my expertise.
This website template will show you how to lay out your homepage in a way that attracts, not distracts.
For more helpful tips, check out our latest blog posts
How We Helped Small Engine Warehouse Develop Their Own Marketing Habit
Small Engine Warehouse is a great example of how building your own marketing habit, with the help of Lantern’s support and advisory services, generates consistently strong results. The Background Small Engine Warehouse is the largest retailer of replacement engines...
How We Helped Small Engine Warehouse Develop Their Own Marketing Habit
Small Engine Warehouse is a great example of how building your own marketing habit, with the help of Lantern’s support and advisory services, generates consistently strong results. The Background Small Engine Warehouse is the largest retailer of replacement engines...
How to Create a StoryBrand-Style Lead Generator
This lead generation case study (and the instantly-actionable tips and strategies we're about to share!) is based on Josh Brammer's interview with Dr. J.J. Peterson, StoryBrand expert and host of the podcast Building a StoryBrand with Donald Miller. For more details,...
How We Helped Small Engine Warehouse Develop Their Own Marketing Habit
Small Engine Warehouse is a great example of how building your own marketing habit, with the help of Lantern’s support and advisory services, generates consistently strong results. The Background Small Engine Warehouse is the largest retailer of replacement engines...
Taglines vs. One-liners: Which Matters More for Your Business?
Can you sum up your business' primary purpose in just a few words? When your leads and customers think of your brand, does a phrase or slogan come to mind? Can you deliver your business' power-packed, emotional, relatable message on the back of a business card? If the...
Need help getting your marketing on track?
Too many consultants and service providers get lost and confused about marketing. So we created Lantern to help our clients simplify their marketing and grow their business. No more confusion and no more noise.
Lantern is a marketing agency located in Indianapolis, Indiana specializing in StoryBrand marketing, website design, copywriting, and sales assets that help you win more business. When you partner with Lantern, you’ll gain the clarity and confidence you need to build your brand, increase your sales, and multiply your impact.
