When it comes to marketing your services,

it’s hard to know where to start.

These tools will help you create a marketing strategy that cuts through the noise. 

But first, wondering how your marketing stacks up?


Clarify and narrow your message

Use that message as a powerful sales tool

Map out a website that works as hard as you do

What’s got you stuck?

If you’re totally and completely lost when it comes to marketing, don’t panic! Start with the first resource and work your way down.
If you need an outside perspective along the way, drop us a line

If someone asks me what my business
does, I freeze!

Time to clarify your brand message. When you’ve got a great elevator pitch, people can’t help but listen.

I don’t have a clear idea of who I’m targeting, so my marketing is broad.

Picking a target audience helps you focus your marketing budget where it really matters. That means better leads and less wasted time. 

I’ve got a strong brand message, but I’m not sure what to do with it. 

We’ve rounded up a list of the most effective places to post your brand message. Follow these tips to reach your ideal customer, grow your business, and align your team.

My website just doesn’t articulate my expertise.

This website template will show you how to lay out your homepage in a way that attracts, not distracts.

For more helpful tips, check out our latest blog posts

How to Create a StoryBrand-Style Lead Generator

How to Create a StoryBrand-Style Lead Generator

This lead generation case study (and the instantly-actionable tips and strategies we're about to share!) is based on Josh Brammer's interview with Dr. J.J. Peterson, StoryBrand expert and host of the podcast Building a StoryBrand with Donald Miller. For more details,...

Need help getting your marketing on track?

Too many consultants and service providers get lost and confused about marketing. So we created Lantern to help our clients simplify their marketing and grow their business. No more confusion and no more noise.

Lantern is a marketing agency located in Indianapolis, Indiana specializing in StoryBrand marketing, website design, copywriting, and sales assets that help you win more business. When you partner with Lantern, you’ll gain the clarity and confidence you need to build your brand, increase your sales, and multiply your impact.