Stop chasing everyone

Thoughts on focusing:

Stop chasing everyone.

Trying to please everyone often leaves you feeling stretched thin and unrecognized.

The reality is that when your business targets too broad an audience, you dilute your message.

Narrowing your focus may seem counterintuitive, but it’s the pathway to being seen.

You don’t want a bullhorn 📢

You want a dog whistle 🐶

When you tailor your message and offer to a specific group:
‣ You speak their language
‣ You understand their pain points
‣ You provide exactly what they need

This sharp focus doesn’t limit you; instead, it amplifies your message.

Like your favorite songs; they resonate because something in the lyrics speaks directly to you.

Your offer should do the same.

By honing in on your dream client, you position yourself as the go-to expert. Your cultivate more trust and loyalty that’s invaluable.

People don’t just hear you—they listen.